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Nonprofit Website Insider

This twice-monthly email is packed with practical tips, case studies, and free webinars to help you keep your website effective. From plain-language writing and SEO basics to smarter workflows and real-life examples, each issue shares ideas you can put to work right away—whether you’re part of a team or managing it all yourself.

Recent Issues

Tip

🎁🖼️ Great free photo sources

July 18, 2025

Looking for authentic, high-quality images for your nonprofit’s website or materials? This Tip shares great free stock photo sites—so you can find great visuals quickly.

⚕️🩺Give your website a thorough checkup

July 1, 2025

Sometimes you know your website has issues, but you're not sure precisely what they are or how to prioritize fixing them. Enter the heuristic evaluation—a systematic way to review your site against proven best practices and uncover problems that might…

😱😮 Clear roles—Because every website project needs less drama

June 17, 2025

Learn how to structure your team for success with these six essential nonprofit website project roles. Whether you're updating a section or launching a full redesign, the right roles keep your project moving forward.

📮🔥 Maximize eNews signups

June 3, 2025

An eNewsletter is one of your best tools for staying connected with supporters. Since just tucking a newsletter signup at the bottom of your homepage won't get you nearly as many subscribers as you could, here's some ways to maximize…

🔍⏱️ Designing for scanning behavior

May 20, 2025

Have you ever observed someone interacting with a page of dense information? They scan, jump around, and hunt for specific answers to their questions. Here's some tips to keep in mind to support this kind of scanning behavior.

👠📱 Walk a mile on your mobile site

May 6, 2025

Unless your primary audience consists of office workers (like staff at businesses, government agencies, or other nonprofits), chances are they're accessing your site primarily on mobile. And it can be eye-opening to shift your perspective by viewing your website on…

What People Are Saying

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When I was brand new to the nonprofit world, the newsletter was an excellent resource to help me get oriented and up-to-speed. Now, as my organization is undergoing a website overhaul and rebrand, I trust its curation to keep me informed on what's new and inspired by what's next.
Elizabeth Horkley, New York Humanities

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I really like the Nonprofit Website Insider. It provides practical tips, allows me to confidently strategize and plan our website needs toward the future, and helps me explain key concepts to other people on our staff.
Tim Browning, Hearing Loss Association of America

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I don’t subscribe to many newsletters, but I regularly read the Nonprofit Website Insider, and pass it on to people who manage websites.
Amy Sample Ward, NTEN

Who’s behind the Nonprofit Website Insider?

Hi! I’m Laura S. Quinn. Over the past 25 years, I’ve helped nonprofits of all sizes build and improve their websites—from developing strategies for national organizations like the ASPCA to guiding small community groups with limited budgets. As founder and Executive Director of Idealware, I spent a decade equipping nonprofits nationwide with clear, practical guidance on technology.

I created The Nonprofit Website Insider to share everything I’ve learned about strategy, user experience, content, and technology, offering straightforward tips any organization can use.