Articles, an eNewsletter, and free webinars brought to you mostly by Laura S. Quinn

Hi! I’m

Laura S. Quinn.

Over the past 25 years, I’ve worked with dozens of nonprofits to build and improve their websites—from developing strategies for organizations like the ASPCA and the Environmental Defense Fund to helping small community groups make the most of limited budgets. As the founder of Idealware, I spent a decade helping nonprofits navigate technology with practical, unbiased information. I’ve seen how essential nonprofits are to our communities, and how a clear, accessible website can mean the difference between struggling to reach people and truly connecting with them.

The Nonprofit Website Insider brings together everything I’ve learned along the way—combining strategy, user experience, content, and technology expertise to share straightforward tips any organization can put into practice. Alongside the Insider, I continue to consult, offering coaching and advice to nonprofit teams working on website projects, conducting research and audits, and helping define strategies for websites of all sizes.

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I’ve worked with dozens of orgs, from tiny to huge, and learned what really works

My wide-ranging experience spans everything from six-hour projects for small teams to full strategies for multi-million dollar organizations. Along the way, I’ve seen the common pitfalls—and I share tips to help you sidestep those issues before they start.

I’m committed to clear, jargon-free guidance.

I started my career in software development and have been the “translator” between technologists and everyone else ever since. Whether it’s SEO basics or a content audit, I focus on making website concepts approachable so you can put them into practice.

I’ve worked at the intersection of content, user research, design, and technology.

My background spans user experience, detailed user research, content strategy, and the nuts and bolts of website technology. That range helps me offer tips that connect the big picture with the day-to-day details.

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Nonprofit Website Insider

This twice-monthly email shares tips, case studies, and free webinars to help you with the week in, week out work of writing for, optimizing, and updating a website. Whether you’re part of a big nonprofit web team or you’re a one-person nonprofit, you’ll get something out of the Insider.