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Motivating your nonprofit team to create great website content
Frustrated woman
Motivating your nonprofit team to create great website content

Motivating your nonprofit team to create great website content

Do you need stories, blog posts, or expert articles for your website? It can sound easy: pick a topic, get a co-worker on staff with the expertise to agree to write it, set a deadline, and check in on the content later. But if you’ve tried that approach, you know it’s not so simple. For most nonprofit staff, urgent tasks…
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Frustrated woman
Seven ways to build an equitable website ➡️
Seven ways to build an equitable website ➡️Equity & AccessibilityExternal ArticleFeaturedWebsite Fundamentals

Seven ways to build an equitable website ➡️

(External Link) An equitable website isn’t just a “nice to have.” It’s often the first—and sometimes only—place where the public interacts with your organization. And for many people, that interaction shapes whether they feel welcome, respected, and able to access…
Evaluating usability on content-rich nonprofit websites
Evaluating usability on content-rich nonprofit websitesArticleCompelling contentEvaluating Via ChecklistsFeaturedResearch & MeasurementSubscriber OnlyWebsite Fundamentals

Evaluating usability on content-rich nonprofit websites

(Subscriber only) For many websites packed with important content, usability isn’t just about whether a form works—it’s about whether people can actually find and understand the information they need. That’s especially true when it comes to usability for content-rich nonprofit…
📮🔥 Maximize eNews signups
📮🔥 Maximize eNews signupsFeaturedFundraising & ConversionTipWebsite Fundamentals

📮🔥 Maximize eNews signups

An eNewsletter is one of your best tools for staying connected with supporters. Since just tucking a newsletter signup at the bottom of your homepage won't get you nearly as many subscribers as you could, here's some ways to maximize…
Webinar: How web visitors digest complex information
Webinar: How web visitors digest complex informationCompelling contentFeaturedSubscriber OnlyVideoWebinarWebsite Fundamentals

Webinar: How web visitors digest complex information

(30 min, free subscription required) Decades of research show that people approach complex information online completely differently than in print. Online readers scan rather than read, prioritize concise information, and navigate content in non-linear ways. In this recording of a…
🔍⏱️ Designing for scanning behavior
🔍⏱️ Designing for scanning behaviorCompelling contentFeaturedTipWebsite Fundamentals

🔍⏱️ Designing for scanning behavior

Have you ever observed someone interacting with a page of dense information? They scan, jump around, and hunt for specific answers to their questions. Here's some tips to keep in mind to support this kind of scanning behavior.
👠📱 Walk a mile on your mobile site
👠📱 Walk a mile on your mobile siteFeaturedSitewide improvementsTipWebsite Fundamentals

👠📱 Walk a mile on your mobile site

Unless your primary audience consists of office workers (like staff at businesses, government agencies, or other nonprofits), chances are they're accessing your site primarily on mobile. And it can be eye-opening to shift your perspective by viewing your website on…
Building a habit of tiny website user studies in your nonprofit
Building a habit of tiny website user studies in your nonprofitArticleFeaturedResearch & MeasurementUsability & CredibilityUsability TestingWebsite Fundamentals

Building a habit of tiny website user studies in your nonprofit

We don't do nearly enough user research in the nonprofit world — for websites or for anything else. This is a shame. Small research projects can give you significant information with a minimal time investment. Even the most experienced user experience…
Traditional RFPs: inefficient and inequitable
Traditional RFPs: inefficient and inequitableArticleChoosing Website FirmsFeaturedProject Management & Strategy

Traditional RFPs: inefficient and inequitable

It’s time for us to reconsider the traditional Request for Proposals (RFP) process in the nonprofit world. The current process was designed for the needs of giant nonprofits and large, traditional vendors. It doesn’t help organizations cast a broader net…
A guide to managing your website project tasks
A guide to managing your website project tasksFeaturedPrioritizing TasksProject Management & StrategySelecting Technologies

A guide to managing your website project tasks

Managing nonprofit website tasks can feel overwhelming, but with the right approach, you can turn an endless to-do list into a clear, actionable plan. This article walks you through practical nonprofit task management techniques—like smart prioritization and realistic estimation—to help…
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