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Using objectives to optimize web pages
Using objectives to optimize web pagesArticleDefining Strategy & VisionProject Management & StrategySitewide improvementsWebsite Fundamentals

Using objectives to optimize web pages

As we think about optimizing websites, we often focus on the words on the page.…
How to do a nonprofit website content audit, in six steps
Difficult to read screenshot of a content audit spreadsheet with lots of rows
How to do a nonprofit website content audit, in six stepsArticleCompelling contentWebsite Fundamentals

How to do a nonprofit website content audit, in six steps

You've made the decision to conduct a content audit of your nonprofit’s website - to…
Eight schema strategies for nonprofit content websites
Eight schema strategies for nonprofit content websitesArticleSearch Engine OptimizationWebsite Fundamentals

Eight schema strategies for nonprofit content websites

Have you wondered how people get the nifty boxes at the top of Google which…
Content audits: easier than you may think
Content audits: easier than you may thinkArticleCompelling contentEvaluating Via ChecklistsFeaturedResearch & MeasurementWebsite Fundamentals

Content audits: easier than you may think

If your organization has a website with hundreds, thousands, or even tens of thousands of…
A practical roadmap to website accessibility
A practical roadmap to website accessibilityArticleEquity & AccessibilityGraphic DesignWebsite Fundamentals

A practical roadmap to website accessibility

Are you worried about how accessible your website is? If you need to wonder, it's…