Defining Strategy & Vision - Nonprofit Website Insider

Defining Strategy & Vision.

Building a great nonprofit website starts with a clear strategy and vision. Defining your website strategy means balancing your goals, your audience’s needs, and your resources—without losing sight of what matters most. These articles share practical ways to shape a strategy that works for your nonprofit.

Defining Strategy & Vision

Article Defining Strategy & Vision Project Management & Strategy Selecting Technologies

Website tradeoffs: staff time, money, scope and polish

When you're planning a website, you need to find the right mix of three important things: the staff time you spend on it, the money it costs, and the scope of your final site. And then there’s a four element—…

Article Defining Strategy & Vision Project Management & Strategy Selecting Technologies

Eight underused technology roadmap tactics

In the nonprofit sector, we underuse many useful technology planning methodologies. Too often, the process of defining what will be included in a technology project—like a website or a new implementation—is based more on a gut feel and a prayer…

Article Defining Strategy & Vision Prioritizing Tasks Project Management & Strategy

Defining priorities via digital cardsorting

Here’s a scenario that might sound familiar: You have a complicated website that hasn’t gotten much love in a little too long. Your staff have different perspectives about what’s most important to take on. You want to begin with some…

Article Defining Strategy & Vision Project Management & Strategy

Creating a shared technology project vision

Your nonprofit is taking on a new technology project. You think you have a pretty good understanding of what’s important to your organization…but are you sure? And do others in your organization have the same understanding? Misunderstandings here can really…

Article Defining Strategy & Vision Project Management & Strategy Selecting Technologies Sitewide improvements

Updating website features in bite-size chunks

Too often, nonprofits think about the functionality on their website as something that’s built in a big redesign project. They then leave it alone for years, or even until something breaks. This “big bang” approach has a lot of downsides,…

Article Defining Strategy & Vision Fundraising & Conversion Project Management & Strategy

Using engagement pyramids to define nonprofit websites

When you're creating a vision or roadmap of a website for your nonprofit, it can be tricky to balance your organization's goals with your audiences goals. Creating an Engagement Pyramid can be really helpful in thinking through the right way…

Article Defining Strategy & Vision Project Management & Strategy Sitewide improvements Website Fundamentals

Using objectives to optimize web pages

As we think about optimizing websites, we often focus on the words on the page. We don’t think enough about what we’re optimizing for. It’s difficult to effectively prioritize a page without first understanding what it should accomplish. What do…

Defining Strategy & Vision Fundraising & Conversion Project Management & Strategy Subscriber Only Video Webinar

Webinar: Using an Engagement Pyramid to refine your nonprofit’s website strategy

(30 min, free subscription required) Ever feel like your website is trying to be all things to all people? Crafting a digital strategy that balances your goals with those of your audience is both an art and a science. This…

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