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Metrics & Analytics.

Tracking the right metrics for nonprofit websites can help you understand what’s working, where visitors are dropping off, and how to improve. In this section, you’ll find practical ways to measure performance, set goals, and use the right tools to get more from your website data.

Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)
Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)Metrics & AnalyticsSearch Engine OptimizationSubscriber OnlyVideoWebinarWebsite Fundamentals

Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)

(45 min, free subscription required) Are you using Google Search Console (GSC) to understand the critical underpinnings of your Search Engine Optimization? You really should be. It's free and straightforward to setup and use. It looks technical, but there's a…
Seven metrics to measure your articles
Seven metrics to measure your articlesArticleCompelling contentMetrics & AnalyticsResearch & MeasurementWebsite Fundamentals

Seven metrics to measure your articles

Many nonprofits have website articles aimed to educate, inform and inspire. But how can we ensure they're effectively fulfilling their purpose? It’s not enough for these articles to just exist; they need to effectively serve their intended function.  It’s all…
Turning your metrics into a nonprofit website measurement plan
Turning your metrics into a nonprofit website measurement planArticleCompelling contentMetrics & AnalyticsResearch & MeasurementWebsite Fundamentals

Turning your metrics into a nonprofit website measurement plan

I rarely talk to nonprofit organizations that have a solid plan for measuring their website's performance. Some don’t do any measurement; some have a list of metrics but lack any process for making decisions with them. That's a shame. Organizations…