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Usability Testing.

Nonprofit website user testing is one of the most effective ways to improve your site—and it’s almost certainly easier than you think. Even small tests can reveal what visitors really need. Explore these resources to get started with practical, approachable user testing for your website.

🧑‍💻📝 Quick homepage user testing
🧑‍💻📝 Quick homepage user testingFundraising & ConversionResearch & MeasurementTipUsability & CredibilityUsability TestingWebsite Fundamentals

🧑‍💻📝 Quick homepage user testing

If you've never conducted user testing before, you might be surprised by both how straightforward it is to do and how much you can learn in just 3-4 hours total. Can they understand what your nonprofit actually does? Can they…
Building a habit of tiny website user studies in your nonprofit
Building a habit of tiny website user studies in your nonprofitArticleFeaturedResearch & MeasurementUsability & CredibilityUsability TestingWebsite Fundamentals

Building a habit of tiny website user studies in your nonprofit

We don't do nearly enough user research in the nonprofit world — for websites or for anything else. This is a shame. Small research projects can give you significant information with a minimal time investment. Even the most experienced user experience…
Five ways to find professional staff for research
Five ways to find professional staff for researchArticleBroader Research MethodsResearch & MeasurementUsability Testing

Five ways to find professional staff for research

Let’s say you’re looking to do user research — like interviews, user testing, or card sorts — with a target audience of business or nonprofit professionals. It can be tricky to reach these folks in order to recruit them, and…
Webinar: User testing to see if your website is trustworthy and easy to use
Webinar: User testing to see if your website is trustworthy and easy to useResearch & MeasurementSubscriber OnlyUsability & CredibilityUsability TestingVideoWebinarWebsite Fundamentals

Webinar: User testing to see if your website is trustworthy and easy to use

(30 min, free subscription required) Any nonprofit staff member can easily conduct basic user website testing. Laura S. Quinn --who has more than 25 years of experience working with nonprofits on websites, as well as several years as a full…