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Compelling content.

Keeping up with your website blogs, articles, and other content can mean wrangling, writing, and optimizing day in and day out. The good news is, there are proven ways to make the process easier. These resources offer practical tips for creating and maintaining effective nonprofit blogs and website articles.

Webinar: ​Maintaining clean and current website content… without the stress
Webinar: ​Maintaining clean and current website content… without the stressCompelling contentManaging PeopleSubscriber OnlyVideoWebinar

Webinar: ​Maintaining clean and current website content… without the stress

(30 min, free subscription required) Keeping the content on your nonprofit website useful and current requires a plan—but not the kind that takes over your life. In this recorded webinar, we look at sustainable processes for maintaining your website that…
Motivating your nonprofit team to create great website content
Frustrated woman
Motivating your nonprofit team to create great website contentArticleCompelling contentFeaturedManaging PeopleProject Management & StrategyWebsite Fundamentals

Motivating your nonprofit team to create great website content

Do you need stories, blog posts, or expert articles for your website? It can sound easy: pick a topic, get a co-worker on staff with the expertise to agree to write it, set a deadline, and check in on the…
Evaluating usability on content-rich nonprofit websites
Evaluating usability on content-rich nonprofit websitesArticleCompelling contentEvaluating Via ChecklistsFeaturedResearch & MeasurementSubscriber OnlyWebsite Fundamentals

Evaluating usability on content-rich nonprofit websites

(Subscriber only) For many websites packed with important content, usability isn’t just about whether a form works—it’s about whether people can actually find and understand the information they need. That’s especially true when it comes to usability for content-rich nonprofit…
Webinar: How web visitors digest complex information
Webinar: How web visitors digest complex informationCompelling contentFeaturedSubscriber OnlyVideoWebinarWebsite Fundamentals

Webinar: How web visitors digest complex information

(30 min, free subscription required) Decades of research show that people approach complex information online completely differently than in print. Online readers scan rather than read, prioritize concise information, and navigate content in non-linear ways. In this recording of a…
🔍⏱️ Designing for scanning behavior
🔍⏱️ Designing for scanning behaviorCompelling contentFeaturedTipWebsite Fundamentals

🔍⏱️ Designing for scanning behavior

Have you ever observed someone interacting with a page of dense information? They scan, jump around, and hunt for specific answers to their questions. Here's some tips to keep in mind to support this kind of scanning behavior.
A Detailed Framework to Evaluate Legal Aid Websites
A Detailed Framework to Evaluate Legal Aid WebsitesArticleCompelling contentEvaluating Via ChecklistsResearch & Measurement

A Detailed Framework to Evaluate Legal Aid Websites

A heuristics evaluation is a structured way to assess websites against practical usability guidelines. This framework has been developed specifically for assessing legal aid triage and intake flows. It combines established UX best practices with specialized criteria for legal services,…
Essential guidelines for legal aid websites
Essential guidelines for legal aid websitesArticleCompelling contentEvaluating Via ChecklistsResearch & Measurement

Essential guidelines for legal aid websites

For legal aid websites, usability isn't just about convenience—it's about justice. When people facing eviction, domestic violence, or crushing debt visit your website, they're likely feeling in crisis and seeking crucial assistance. If they encounter confusing navigation or overwhelming intake…
📝 👪 Collecting stories that matter
📝 👪 Collecting stories that matterCompelling contentFundraising & ConversionTipWebsite Fundamentals

📝 👪 Collecting stories that matter

Stories of how real people are affected by new policies are incredibly powerful. But if you've ever tried gathering impactful stories, you know they don't just fall out of your everyday work. Here's some tips to help.
🎧🎵 Offer content in multiple formats
🎧🎵 Offer content in multiple formatsCompelling contentTipWebsite Fundamentals

🎧🎵 Offer content in multiple formats

Some prefer to listen to article—or may even need to listen if the can't see or they're not highly literate. An effective trend is gaining traction: offering information in multiple formats on the same page.
📸💫 More photos please
📸💫 More photos pleaseCompelling contentGraphic DesignTipWebsite Fundamentals

📸💫 More photos please

I’ve worked with dozens of nonprofits and there’s one challenge I see again and again: organizations don’t have photos of their work. They’re struggling to tell their story—on their website and in other communications—with just a handful of gala photos…
🌞📝 Simplify your website text
🌞📝 Simplify your website textCompelling contentSitewide improvementsTipWebsite Fundamentals

🌞📝 Simplify your website text

Take a look at some of your most important pages and see if you can simplify or clarify the transactional text. This text, that leads into calls to action or guides people through choices, is crucial. It either helps or…
Seven metrics to measure your articles
Seven metrics to measure your articlesArticleCompelling contentMetrics & AnalyticsResearch & MeasurementWebsite Fundamentals

Seven metrics to measure your articles

Many nonprofits have website articles aimed to educate, inform and inspire. But how can we ensure they're effectively fulfilling their purpose? It’s not enough for these articles to just exist; they need to effectively serve their intended function.  It’s all…