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Website Fundamentals37

Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)
Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)Metrics & AnalyticsSearch Engine OptimizationSubscriber OnlyVideoWebinarWebsite Fundamentals

Webinar: Using Google Search Console to troubleshoot technical SEO (An intro)

(45 min, free subscription required) Are you using Google Search Console (GSC) to understand the…
🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeed
🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeedSearch Engine OptimizationTipWebsite Fundamentals

🧰 🔧 SEO Simplified — The 3 essentials nonprofits need to succeed

Search engine optimization (SEO) is a crucial aspect of digital marketing that every nonprofit should…
Seven metrics to measure your articles
Seven metrics to measure your articlesArticleCompelling contentMetrics & AnalyticsResearch & MeasurementWebsite Fundamentals

Seven metrics to measure your articles

Many nonprofits have website articles aimed to educate, inform and inspire. But how can we…
Turning your metrics into a nonprofit website measurement plan
Turning your metrics into a nonprofit website measurement planArticleCompelling contentMetrics & AnalyticsResearch & MeasurementWebsite Fundamentals

Turning your metrics into a nonprofit website measurement plan

I rarely talk to nonprofit organizations that have a solid plan for measuring their website's…
Updating website features in bite-size chunks
Updating website features in bite-size chunksArticleDefining Strategy & VisionProject Management & StrategySelecting TechnologiesSitewide improvements

Updating website features in bite-size chunks

Too often, nonprofits think about the functionality on their website as something that’s built in…
Moving from RFPs to RFIs for equity and affordability ➡️
Moving from RFPs to RFIs for equity and affordability ➡️Choosing Website FirmsEquity & AccessibilityExternal ArticleProject Management & StrategyWebsite Fundamentals

Moving from RFPs to RFIs for equity and affordability ➡️

In this article on the National Council of Nonprofits website, I explain why traditional RFPs…
Using engagement pyramids to define nonprofit websites
Using engagement pyramids to define nonprofit websitesArticleDefining Strategy & VisionFundraising & ConversionProject Management & Strategy

Using engagement pyramids to define nonprofit websites

When you're creating a vision or roadmap of a website for your nonprofit, it can…
What “user-centered” could mean to you 🔗➡️
What “user-centered” could mean to you 🔗➡️External ArticleUsability & CredibilityWebsite Fundamentals

What “user-centered” could mean to you 🔗➡️

External Link: Virtually everyone wants their technology project to be "user-centered." But what does that…
Using objectives to optimize web pages
Using objectives to optimize web pagesArticleDefining Strategy & VisionProject Management & StrategySitewide improvementsWebsite Fundamentals

Using objectives to optimize web pages

As we think about optimizing websites, we often focus on the words on the page.…
Webinar: Ohio Legal Help’s “Listen to Article” feature
Webinar: Ohio Legal Help’s “Listen to Article” featureCompelling contentProject Management & StrategySelecting TechnologiesSubscriber OnlyVideoWebinarWebsite Fundamentals

Webinar: Ohio Legal Help’s “Listen to Article” feature

(25 min, free subscription required) Laura S. Quinn interviews Susan Choe of Ohio Legal Help…