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Usability & Credibility.

Nonprofit website usability and credibility go hand in hand—your site should be easy to use and inspire trust. These resources cover user testing, clear design, and proven ways to build a website that’s both user-friendly and trustworthy.

Texts that work: specialized guidelines for SMS-based legal services
Texts that work: specialized guidelines for SMS-based legal servicesArticleEvaluating Via ChecklistsResearch & MeasurementUsability & Credibility

Texts that work: specialized guidelines for SMS-based legal services

By Karen Heredia and Laura S. Quinn Text messaging is a critical channel for reaching people with limited internet access, especially those seeking legal assistance. For many vulnerable populations—including those with limited data plans, irregular computer access, or unstable housing—SMS…
🏢🧏‍♀️ About the About Us page
🏢🧏‍♀️ About the About Us pageTipUsability & CredibilityWebsite Fundamentals

🏢🧏‍♀️ About the About Us page

The About Us section often just doesn’t get enough love. When visitors are deciding whether to donate, volunteer, or support your organization, they often make a crucial detour to that one specific section. There, they look for evidence that real,…
Webinar: Guidelines for highly credible nonprofit websites
Webinar: Guidelines for highly credible nonprofit websitesSitewide improvementsSubscriber OnlyUsability & CredibilityVideoWebinarWebsite Fundamentals

Webinar: Guidelines for highly credible nonprofit websites

(30 min, free subscription required) A credible, trustworthy website is essential for nonprofits—especially in today's era of misinformation. When visitors don't trust your online presence, it undermines their willingness to donate, get involved, and even their faith in your organization's…
🔙 ⚠️ Don’t break the back button
🔙 ⚠️ Don’t break the back buttonTipUsability & CredibilityWebsite Fundamentals

🔙 ⚠️ Don’t break the back button

We often obsess over navigation menus, buttons, and site architecture—but there's one navigation tool your visitors use constantly that you might be overlooking: the humble back button. (The back button may not be the most glamorous part of web navigation,…
🧑‍💻📝 Quick homepage user testing
🧑‍💻📝 Quick homepage user testingFundraising & ConversionResearch & MeasurementTipUsability & CredibilityUsability TestingWebsite Fundamentals

🧑‍💻📝 Quick homepage user testing

If you've never conducted user testing before, you might be surprised by both how straightforward it is to do and how much you can learn in just 3-4 hours total. Can they understand what your nonprofit actually does? Can they…
Building a habit of tiny website user studies in your nonprofit
Building a habit of tiny website user studies in your nonprofitArticleFeaturedResearch & MeasurementUsability & CredibilityUsability TestingWebsite Fundamentals

Building a habit of tiny website user studies in your nonprofit

We don't do nearly enough user research in the nonprofit world — for websites or for anything else. This is a shame. Small research projects can give you significant information with a minimal time investment. Even the most experienced user experience…
🎨✨ Have you used Figma?
🎨✨ Have you used Figma?Graphic DesignTipUsability & CredibilityWebsite Fundamentals

🎨✨ Have you used Figma?

Figma is a great tool for keeping your web design elements tidy – from sketching out diagrams and website pages to creating static graphic designs, collaborating, annotating, doing prototypes, and way more. Here's why!
10 guidelines for nonprofit website credibility
10 guidelines for nonprofit website credibilityArticleEvaluating Via ChecklistsSitewide improvementsUsability & CredibilityWebsite Fundamentals

10 guidelines for nonprofit website credibility

Building a credible, trustworthy website should be a top priority for any nonprofit organization. When visitors don't trust your online presence, it undermines their faith in your organization and mission. In 2004, researchers at Stanford University released highly influential guidelines…
🖥️ 🧐 Is your homepage doing its job?
🖥️ 🧐 Is your homepage doing its job?Graphic DesignTipUsability & CredibilityWebsite Fundamentals

🖥️ 🧐 Is your homepage doing its job?

The homepage isn’t the right place for everything on your site. It certainly isn’t the right place for *everything at once*. The homepage has specific jobs to do, and it needs to do them well. Here's tips to improve your…
What “user-centered” could mean to you 🔗➡️
What “user-centered” could mean to you 🔗➡️External ArticleUsability & CredibilityWebsite Fundamentals

What “user-centered” could mean to you 🔗➡️

External Link: Virtually everyone wants their technology project to be "user-centered." But what does that mean in practice? Implementing every possible applicable technique could easily cost tens of thousands of dollars. For a giant project, this could be a great…
Webinar: User testing to see if your website is trustworthy and easy to use
Webinar: User testing to see if your website is trustworthy and easy to useResearch & MeasurementSubscriber OnlyUsability & CredibilityUsability TestingVideoWebinarWebsite Fundamentals

Webinar: User testing to see if your website is trustworthy and easy to use

(30 min, free subscription required) Any nonprofit staff member can easily conduct basic user website testing. Laura S. Quinn --who has more than 25 years of experience working with nonprofits on websites, as well as several years as a full…